Senior Manager, Global Marketing Analytics

Other Jobs To Apply

**DESCRIPTION:**



Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a significant role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams! This position is responsible for leading advanced analysis, experimentation, and insight development that develop campaign strategies, creative execution, and media planning across key markets!



**Responsibilities**



• Own the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business collaborators

• Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns–both paid and organic

• Coordinate the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department

• Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic findings from digital creative testing across platforms

• Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy

• Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data

• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy

• Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions

• Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to build tactical decisions and long-term planning within the theatrical landscape

• Serve as a thought partner to internal collaborators, helping elevate data literacy and develop a culture of insight-led decision-making across the organization



**Basic Qualifications**



• 6 years in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)

• Shown ability to lead, develop, and implement analytics and insights projects across U.S. and global markets

• Strong background in marketing testing frameworks, campaign efficiency analysis, and performance optimization

• Deep knowledge of the TV, streaming, and social media landscape–including both paid and organic metrics

• Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences

• Experience within a major studio, streaming platform, or theatrical marketing agency

• Experience leading market research or consumer insights initiatives, particularly within the theatrical space

• Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign efficiency studies

• Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)

• Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)



**Additional Qualifications**



• Bachelor's degree or equivalent experience in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field

• Related coursework, certification(s), and/or shown analytical expertise

• Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to collaborators

• Excellent communication skills, with the ability to synthesize complex information for non-technical audiences



#LI-AD1



**ADDITIONAL INFORMATION** Reference: ECNJOBID-172-64-217-29 in the application

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

Related Posts