About zentra: zentra is the fastest growing international network of estate agents and properties. Our proprietary real estate tech platform gives every agency its own branded app. It helps capture leads instantly, keep buyers engaged with property alerts, and offer access to a global property network.
The role
We're hiring a Digital Marketer to own zentra's online presence and lead generation engine. Right now our growth is driven primarily by direct sales and word of mouth. That works, but it leaves a lot on the table. This role exists to build the digital infrastructure that makes zentra impossible to ignore in the markets we operate in — and to generate a consistent flow of qualified inbound leads for the sales team.
This is a hands-on, full-stack digital marketing role. You'll own everything from SEO and paid media to content, email, and social. You'll work closely with the sales team to understand what a good lead looks like, and with the product team to tell the zentra story in a way that resonates with estate agents across multiple markets and languages.
If you want a role where you manage agencies and approve briefs, this isn't it. If you want to actually build and run campaigns, create content, test hypotheses, and see the direct impact of your work in pipeline growth — keep reading.
What you'll actually do
Own zentra's digital presence across all channels — website, SEO, paid search, paid social, email, and organic social. You set the strategy, build the campaigns, and execute them.
Drive inbound lead generation for the sales team. Work with the Account Managers to understand what estate agency decision-makers look like, where they spend time online, and what messages make them pay attention. Build campaigns that reach them.
Manage and optimise paid media across Google Ads, Meta, and LinkedIn. Know how to allocate budget intelligently, test creatives and audiences, and improve cost-per-lead over time. Report on performance with honesty — what's working, what isn't, and why.
Own the zentra website. Keep it current, optimise it for conversion, and make sure it clearly communicates the value proposition to an estate agency principal who has never heard of zentra before. Work with the team on landing pages for specific campaigns or markets.
Build and execute an SEO strategy. We operate in competitive markets — Spain, UK, Dubai — and there is significant search intent around estate agency technology, property portals, and agency software. Own our organic presence in these markets.
Develop a content strategy and produce content — blog posts, case studies, video scripts, social posts, email newsletters — that positions zentra as the authority on estate agency growth. You don't need to do everything yourself but you need to own what goes out.
Run email marketing to both prospects and existing clients. Nurture sequences for leads, onboarding content for new agencies, product updates and success stories for the active base.
Build and manage zentra's social media presence — primarily LinkedIn and Instagram. Grow our following in the estate agency community and make our content something people actually share.
Track everything. Set up proper attribution, know where leads are coming from, report on what the marketing function is contributing to pipeline and revenue. Make the case for where to invest next based on data, not gut feel.
Work with the sales team on collateral — pitch decks, one-pagers, case studies, competitive comparison sheets — that help them close faster.
Who you are
You have at least three years of digital marketing experience, ideally in B2B SaaS or technology. You've owned campaigns end-to-end, not just contributed to them.
You're a generalist with depth. You know enough about SEO, paid media, content, and email to be dangerous in all of them, and genuinely expert in at least one or two.
You're data-driven without being paralysed by data. You know how to set up tracking, read the numbers, and make a decision — not spend three weeks building a perfect attribution model before running anything.
You write well in English. Spanish is a strong advantage given our primary market. Any other European language is a bonus.
You understand B2B buying behaviour. Estate agency owners are not consumers. They're busy, sceptical, and pitched to constantly. You know how to cut through that with messaging that is specific, credible, and valuable rather than generic.
You're creative and commercially minded in equal measure. You can come up with a campaign idea and also tell someone what it will cost and what return to expect.
You're comfortable working independently in a small team. There is no marketing department to lean on — you are the marketing department, at least for now.
