Bhogi AI Inc (Contract, Remote – US based talent only)
Focus = Washington DC beltway area food app beta launch
TikTok & Instagram Marketing | DMV Region | Pre-launch: Aug 25–Sep 10 · Beta Launch: Sep 10–30, 2026
Most freelance marketing projects ask you to “grow our socials.” This isn’t one of them.
We’re launching a new AI-powered food identity app in a single market (DMV) over a focused beta period. Success won’t come from a big media budget — it will come from local insight, compelling storytelling, creator relationships, and smart execution.
If you’ve built your career on understanding one community deeply — not managing national content calendars — we’d love to hear from you.
About Bhogi
Bhogi helps people discover their taste — through personalized dish recommendations, food identity, and social dining experiences. Think of it as the app that finally understands what you actually want to eat, and connects you with others who eat the same way. There’s a distinctive social mechanic at the heart of the product that we’ll walk finalists through directly — it’s a key part of the content strategy, so we’re saving the details for later in the process.
We’re a small founding team (two senior engineers, a product lead, and an app developer) with no dedicated marketing person — so this role comes with real ownership and direct founder access.
The Role
We’re looking for a U.S.-based Creator Marketing Lead to shape and execute Bhogi’s TikTok and Instagram strategy from pre-launch through beta roll-out. This is a contract engagement, not a full-time hire — a tightly scoped project ideal for someone who moves fast, knows creator culture, and wants real creative ownership on a launch small enough to actually own end to end.
What You’ll Own
• Creator strategy, hooks, and short-form content across TikTok and Instagram, pre-launch through beta
• Micro-creator identification, briefing, and deliverable management
• Weekly performance tracking and reporting, with fast iteration on what’s resonating
Deliverables by Phase
Pre-Launch (Aug 25–Sep 10)
• Strategy deck: platform approach, self-create vs. UGC, content pillars
• 3–5 pieces of pre-launch content (teaser hooks, food-identity & quiz concepts) — used to test and validate which hooks/creators perform before beta opens
• Shortlist of 3–5 DMV micro-creators/food bloggers for beta partnerships
• Content calendar for Aug–Sep. Suggestions welcomed.
Beta Launch (Sep 10–30)
• Consistent posting cadence across TikTok and Instagram (~16 videos/posts over the 3-week window)
• Weekly performance summaries (engagement, reach, installs, activations, creator performance)
• Ongoing creative coordination and deliverable management
• End-of-beta report with learnings, recommendations, and growth insights
KPIs & Success Metrics
Acquisition: 750–1,000 beta app installs by Sep 30 · 500+ combined organic social followers
Activation: 60%+ of installs complete the food-identity quiz
Retention Signal: Positive early repeat engagement · 2–3 pieces of content at 10,000+ organic views
What We’re Looking For
• Proven experience running TikTok/Instagram creator campaigns with measurable results
• Strong instincts around food, lifestyle, consumer apps, or culture-driven brands
• Ability to create organic-style content that drives genuine curiosity and engagement
• Organized, fast-moving, and comfortable in early-stage startup environments
• U.S.-based required; DMV familiarity strongly preferred
Compensation & Timeline
• Fixed-fee, five-week engagement: $2,500
• The role combines hands-on short-form content creation with UGC creator recruitment and coordination
• We expect the successful candidate to personally create and edit some content while also recruiting and managing local creators
• Separate ~$500 budget reserved for amplifying content that’s already proven to perform during pre-launch — not spent blind
• Strong execution opens the door to continued engagement as Bhogi grows post-beta
How to Apply
Include in your proposal:
1. Three to five examples of short-form videos you personally filmed and edited
2. Whether those were your own productions or creator-coordinated content
3. Your honest read on whether the content volume and KPIs above are achievable in a 3-week beta — and what you’d change
We’ll follow up with a few screening questions. Thank you.
