Retail Media Reporting & Insights Analyst (REMOTE)

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About the position

Join DICK'S Sporting Goods as a Marketing Media Reporting Analyst, where you will support the reporting and measurement team by evangelizing and socializing performance reporting of DICK’S Retail Media Network for both internal and external clients. This role will operationalize Media Network reporting, including centralizing performance across multiple channels, analyzing campaign performance, and sharing key insights. You will have the opportunity to shape the engine where the biggest Sports brands in the world compete to win with our athletes.

Responsibilities

  • Centralize reporting domains across relevant media network channels
  • Collaborate with agency partners to access channel level reporting
  • Integrate performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view
  • Make strategic recommendations based on performance analysis and consumer insights
  • Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings
  • Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight
  • Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
  • Support the socialization of performance insights across the enterprise and with brand partners
  • Report on performance of digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports
  • Actively communicate and collaborate with third party marketing ad operations partner to successfully access relevant data
  • Develop and nurture relationships with agency partners to refine reporting outputs for all relevant channels

Requirements

  • Bachelor's Degree in Statistics, Math, Finance, Economics
  • 1-3 years of experience in Digital marketing and/or Media marketing
  • Experience with Tableau (or related data visualization tool)
  • Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc…)
  • Knowledge of data mining / database structures
  • Cameras must be on during all virtual interviews.
  • AI tools are not permitted to be used by the candidate during any part of the interview process.

Nice-to-haves

  • SQL knowledge preferred, but not required
  • Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred
  • - R experience preferred, but not required

Benefits

  • competitive total rewards package
  • incentive
  • equity
  • benefits
  • all state paid leave requirements
  • generous suite of benefits
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