Rescale Media Group builds and scales direct-to-consumer health and wellness brands across DACH, the UK, Canada, Australia, and Israel. Everything we sell is sold through paid social, which means the writing carries the business.
Our Israel market runs on localized versions of three brands—DryWear, VitalRing, and FlowVita—with more in the pipeline. Every asset that ships to an Israeli customer passes through a chain of translation, voiceover, subtitling, and page build, and at each handoff the Hebrew degrades a little.
A vav goes missing.
A subtitle line breaks in the wrong place.
A price renders backwards inside a right-to-left paragraph.
An ElevenLabs voice stresses the wrong syllable and the whole hook sounds like a robot reading a pharmacy label.
You are the last set of eyes before any of it goes live. Not a translator, not a copywriter—a proofreader with a native ear, working across ad scripts, subtitles, voiceover output, and landing pages, catching the things that make Hebrew-speaking customers scroll past.
What makes this different from ordinary proofreading
Half of what you'll flag isn't a grammar error.
It's register drift, an unnatural calque from the German or English source, a formal construction where a conversational one belongs, or a claim that got stronger in translation than it was allowed to be in the original.
You need to hear the copy, not just read it.
What you'll do
Work arrives as tasks in ClickUp with source files in Google Drive. Turnaround is usually same-day or next-day, in batches.
Ad copy
* Proof Hebrew primary text, headlines, and descriptions for Meta ads.
* Confirm כתיב מלא consistency.
* Match gendered language to the campaign avatar.
* Check plural and construct forms.
* Ensure punctuation renders correctly in RTL.
* Flag anything that sounds translated instead of naturally Hebrew.
## Subtitles
* QA Hebrew SRT subtitle files.
* Check reading speed.
* Ensure natural line breaks.
* Verify numerals, Latin brand names, and units display correctly.
* Confirm subtitles match the spoken audio.
## Voiceover
* Review AI-generated Hebrew voiceovers.
* Flag pronunciation issues.
* Catch incorrect stress placement.
* Identify misread numbers.
* Suggest script tweaks that improve AI pronunciation.
## Landing Pages
Review Hebrew:
* Advertorials
* Landing pages
* Checkout flows
Look for:
* RTL formatting bugs
* Mirrored punctuation
* Broken pricing/date formatting
* English strings left behind
* Poor heading wraps
## Claim safety
Every brand has an approved claim register.
If a Hebrew translation promises more than the approved source copy, flag it.
You don't rewrite or make compliance decisions—you simply identify the issue and send it back for review.
Standards
Maintain a living Hebrew style guide covering:
* Spelling decisions
* Brand names
* Ingredient names
* Number and currency conventions
* Tone of voice by brand
Over time this prevents recurring mistakes.
Who we're after
* Native-level Hebrew.
* Working English.
* Two or more years of proofreading or editing experience.
* Strong command of Hebrew spelling, orthography, and RTL typography.
* Comfortable working with subtitle files (SRT, Subtitle Edit, Aegisub).
* Fast, detail-oriented, and comfortable handling high volumes of work.
Strong advantages
* Direct-response or performance marketing experience.
* Health, supplement, or medical copy experience.
* Familiarity with ClickUp, Google Drive, Shopify, or Funnelish.
* Experience reviewing AI-generated Hebrew voiceovers.
