Principal Product Manager, AI Native (Engagement)

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<h3>About Life360</h3> <p>Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries. </p> <p>Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).</p> <p>Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit <a href="http://life360.com/">life360.com</a>.</p> <p><strong><em>Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above. </em></strong></p> <h3>We are AI Native</h3> <p>We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.</p> <p>Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.</p> <h3>About The Team</h3> <p>You'll join Locations Experiences, which owns the core member experience at Life360. The team's work spans Safety, Connection, and Coordination — and Engagement is the focus area dedicated to expanding the user base through L5+ frequency and durable MAU, with the heaviest current emphasis on deepening connection across members and the relationships they hold close.</p> <p>You'll partner closely with Growth and Product Platform teams across Life360, and operate as a senior peer to leaders across those areas.</p> <h3>About the Job</h3> <p>Life360 exists to keep people close to those they love. Nearly 100M monthly active members open the app every day to check on a teen driving home, a partner running late, an aging parent across the country — and to know, in real time, that the people who matter are okay.</p> <p>Few products are positioned to deliver that kind of closeness at scale. Life360 has the proprietary combination that makes it possible: continuous location and motion data combined with the relationship graph of who actually matters to whom. Together they create the contextual moments — a safe arrival, a quiet anomaly, a small reassurance during a coordination crunch — that turn an app open into a feeling of connection.</p> <p>The next phase of growth depends on turning more of those moments into durable engagement — across more relationships, more daily moments, and more of the rhythms that families navigate together. This role is accountable for driving that growth, working in close partnership with engineering, design, data, and marketing.</p> <p>For candidates based in the US, the salary range for this position is $156,000 to $230,000 USD. For candidates based out of Canada, the salary range for this position is $180,500 to $213,000 CAD. <strong>Note: Please be aware that the job title for positions in Canada will be "Developer" in lieu of "Engineer." </strong>We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.</p> <h3>What You'll Do</h3> <ul> <li><strong>Drive engagement growth across the member experience.</strong> Identify and ship the highest-impact ways to deepen and broaden member engagement — across the moments that matter to families and the relationships members hold most closely.</li> <li><strong>Grow engagement in multiple forms.</strong> Partner with Growth and adjacent teams to help members engage meaningfully with the multiple close relationships in their lives. Drive measurable lift across the number of new circles with multiple engaged members, the share of members active in 2+ circles, and the depth of activity within each circle. These connected outcomes are how acquisition converts to durable engagement and how the relationship graph becomes self-reinforcing.</li> <li><strong>Operate as a deep collaborator across the team.</strong> Engagement moves fastest when bigger bets are shaped in partnership with cross-functional leaders — across the experience, platform, and growth surfaces. You bring rigor and pace, but the path through is built with the team — not handed to them. Contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product are surfaces you'll co-own with adjacent leads.</li> </ul> <h3>What We're Looking For</h3> <ul> <li><strong>8+ years of consumer product experience</strong> shipping cross-functional, member-facing work with measurable engagement and growth outcomes. Strong consumer instinct paired with the technical fluency to hold your own with engineering leads.</li> <li><strong>Versatility </strong><strong><em>and</em></strong><strong> depth.</strong> This role spans engagement strategy, member experience, growth partnership, and instrumentation. You move comfortably between systems thinking, UX detail, and quantitative experimentation — and you bring real depth in at least one of activation, growth, or consumer engagement platforms.</li> <li><strong>Strategic ownership with execution muscle.</strong> Comfortable defining direction at the multi-quarter level while still holding multiple parallel workstreams, breaking vague mandates into shippable milestones, and saying no to scope that doesn't serve the loop. Bias toward shipping over architecting.</li> <li><strong>Cycles fluidly between experiment scale.</strong> Moves comfortably from fast, narrow experiments to multi-quarter bigger bets as the strategy demands — and treats both as core craft.</li> <li><strong>Growth-shaped instincts.</strong> You've worked on activation, virality, or onboarding before. You think in funnels and cohorts naturally, and you've shipped at least one initiative where the outcome materially moved a top-line acquisition or activation number.</li> <li><strong>AI-native operator and builder.</strong> Life360 runs as an AI-native organization. Research synthesis, spec drafting, experiment analysis, and reporting run autonomously. You also contribute to product building directly — prototyping with AI to validate ideas, sharpen experience detail, and accelerate the path from idea to test. Not an engineering role, but a builder one. Your time goes to strategy, member insight, cross-functional alignment, and the judgment calls AI shouldn't make.</li> </ul> <h3>What Success Looks Like</h3> <p><strong><em>3 months.</em></strong> Highest-impact evolutions to engagement are identified and validated through experiment results. The forward roadmap is coherent across the key bets.</p> <p><strong><em>6 months.</em></strong> Multiple forms of engagement have accelerated growth, including engagement within circles and member participation across multiple circles. The team has a clear line of sight to the next horizon of opportunities to bend the engagement curve.</p> <p><strong><em>1 year.</em></strong> Engagement across the member base has compounded — more relationships actively used, higher frequency, deeper mutual activity. New circle types are driving a meaningful lift to Life360's early-lifecycle engagement and retention.</p> <p></p> <h3>Our Benefits</h3> <ul> <li>Competitive pay and benefits</li> <li>Medical, dental, vision, life and disability insurance plans (100% paid for employees)</li> <li>401(k) plan with company matching program</li> <li>Mental Wellness Program & Employee Assistance Program (EAP) for mental well being</li> <li>Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown</li> <li>Learning & Development programs</li> <li>Equipment, tools, and reimbursement support for a productive remote environment</li> <li>Free Life360 Platinum Membership for your preferred circle</li> <li>Free Tile Products</li> </ul> <h3>Life360 Values</h3> <p>Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference</p> <ul> <li><strong>Be a Good Person</strong> - We have a team of high integrity people you can trust.</li> <li><strong>Be Direct With Respect</strong> - We communicate directly, even when it’s hard.</li> <li><strong>Members Over Metrics</strong> - We focus on building an exceptional experience for families.</li> <li><strong>High Intensity High Impact</strong> - We do whatever it takes to get the job done.</li> </ul> <h3>Our Commitment to Diversity</h3> <p>We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.</p> <p>We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.</p> <p>We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.</p> <p><strong>#LI-Remote</strong></p> <p></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

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Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...