E-commerce Marketing Manager - Social Media Strategy

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Our client is seeking a dynamic and results-oriented E-commerce Marketing Manager with a strong focus on social media strategy to join their growing team in **Denver, Colorado, US**. This role is critical in driving online sales and brand engagement through innovative digital marketing campaigns. You will be responsible for developing and executing comprehensive e-commerce strategies, managing social media channels, optimizing website performance, and analyzing marketing data to maximize ROI. The ideal candidate possesses a deep understanding of e-commerce platforms, social media trends, and digital marketing best practices.
Responsibilities: Develop and implement a comprehensive e-commerce marketing strategy focused on driving online sales and customer acquisition. Create and manage engaging content for social media platforms (Instagram, Facebook, TikTok, etc.) to build brand awareness and community engagement. Plan and execute paid social media advertising campaigns, optimizing for conversions and ROI. Manage and optimize the company's e-commerce website, ensuring a seamless user experience and effective conversion funnels. Collaborate with the creative team to develop visually appealing marketing assets and promotional materials. Analyze website traffic, sales data, and marketing campaign performance using tools like Google Analytics, social media analytics, and e-commerce platforms. Identify emerging e-commerce trends and social media opportunities to stay ahead of the competition. Develop and execute email marketing campaigns to nurture leads and retain customers. Manage influencer marketing programs to expand reach and credibility. Stay up-to-date with SEO best practices to improve organic search visibility for the e-commerce site. Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 5 years of experience in e-commerce marketing, with a strong emphasis on social media strategy and execution. Proven track record of successfully increasing online sales and customer engagement through digital marketing initiatives. In-depth knowledge of major social media platforms, their advertising capabilities, and best practices for engagement. Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and website management. Proficiency in Google Analytics, SEO tools, and email marketing platforms. Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies. Excellent written and verbal communication skills, with a knack for creative content creation. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Experience with A/B testing and conversion rate optimization (CRO) techniques. This on-site position offers a competitive salary, performance bonuses, and opportunities for career advancement within a vibrant and growing company. Join our team in **Denver, Colorado, US** and help us redefine online retail.

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