Chief Marketing Officer

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<p><strong>Chief Marketing Officer / VP of Growth Marketing</strong></p><p><strong>On-site, some hybrid after 6 months</strong></p><p><br></p><p><strong>I am handpicking this </strong>hands-on, highly strategic, PROVEN data-driven marketing leader to modernize and scale a multi-state brand with an established market presence and significant growth potential. This role requires a forward-thinking executive who can blend brand strategy, digital innovation, performance marketing, and operational execution to drive measurable business growth.  </p><p>You will report to the CEO, who is great, very sharp, educated, driven, and amazing, and so is the Team. The company always leads with integrity and family-first leadership! </p><p><br></p><p>The ideal candidate will bring deep expertise in digital marketing transformation, SEO/GEO strategy, AI-driven marketing, attribution modeling, and multi-channel campaign execution, as well as an understanding of how to build authentic, community-driven brands.</p><p><br></p><p><strong>The compensation package includes an executive-level base salary, a bonus, and a long-term growth opportunity. <em> Take a look. If you think this is you, please send me your resume, your alignment, along with some comp parameters, and let's get on a call. </em></strong></p><p><br></p><p><strong>Ideal Background - Required Experience</strong></p><ul><li>Senior marketing leadership experience overseeing large-scale, multi-channel marketing strategies.</li><li>Strong expertise in:</li><li>SEO and GEO strategy</li><li>AI-driven marketing</li><li>Digital transformation</li><li>Attribution modeling and analytics</li><li>Performance marketing</li><li>Multi-channel campaign management</li><li>Experience managing substantial marketing budgets and optimizing ROI.</li><li>Proven ability to launch, scale, or expand brands across regional or national markets.</li><li>Experience building modern reporting dashboards, KPIs, and performance frameworks.</li><li>Strong understanding of testing methodologies, experimentation, and marketing analytics.</li><li>Familiarity with community-driven and grassroots marketing approaches.</li></ul><p><br></p><p><strong>Leadership Traits Needed:</strong></p><ul><li>Entrepreneurial and highly innovative.</li><li>Strategic yet execution-oriented.</li><li>Comfortable operating in fast-paced, evolving environments.</li><li>Strong communicator with executive presence.</li><li>Naturally collaborative while willing to challenge the status quo.</li></ul><p><br></p><p><strong>Innovation & Execution</strong></p><ul><li>Bring fresh, innovative ideas and challenge legacy marketing assumptions.</li><li>Lead hypothesis-driven marketing initiatives with a strong focus on experimentation and measurable outcomes.</li><li>Operate with a growth mindset and continuously push the organization toward new opportunities and improved performance.</li><li>Balance strategic vision with hands-on execution and operational accountability.</li></ul><p><br></p><p><strong><u>Key Priorities & Responsibilities</u></strong></p><p><br></p><p><strong>Digital Transformation & AI Strategy</strong></p><ul><li>Lead the organization’s evolution from traditional marketing into a modern, digitally sophisticated growth engine.</li><li>Develop and execute advanced SEO and GEO (Generative Engine Optimization) strategies to improve visibility across search engines and AI platforms such as ChatGPT, Claude, Gemini, and other emerging technologies.</li><li>Evaluate and implement AI-driven marketing tools, automation, analytics, and audience engagement strategies.</li><li>Identify emerging digital trends and proactively position the company as a category authority.</li></ul><p><strong>Growth Marketing & Brand Expansion</strong></p><ul><li>Build scalable marketing strategies that support expansion into new demographics, regions, and markets.</li><li>Drive grassroots and community-based brand growth while evolving the organization into broader regional and national brand recognition.</li><li>Create innovative lead generation strategies across multiple channels and markets simultaneously.</li><li>Develop referral and partnership marketing opportunities that create additional revenue streams and monetization opportunities.</li></ul><p><strong>Performance Marketing & Analytics</strong></p><ul><li>Own marketing attribution, ROI measurement, KPI tracking, and channel performance analytics.</li><li>Establish clear reporting frameworks that provide visibility into campaign effectiveness and marketing efficiency.</li><li>Analyze and optimize spend allocation across channels, including radio, OTT, YouTube, paid digital, SEO, social, and emerging media.</li><li>Design and execute testing frameworks and marketing experiments to validate ideas and scale successful initiatives.</li></ul><p><strong>Leadership & Cross-Functional Collaboration</strong></p><ul><li>At least 10 to 15 years in a leadership role. Leading and collaborating across a large, matrixed organization with multiple direct and indirect stakeholders.</li><li>Partner closely with executive leadership to align marketing investments with business objectives and expansion goals.</li><li>Influence senior leadership through data, conviction, and strategic insight.</li></ul><p><br></p><p><strong><em>If you think this is you, please send me your resume, your alignment, along with some comp parameters, and let's get on a call.</em></strong></p>

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